"Lee Gomes of the Wall Street Journal writes that recent research shows that a brain rewards itself with a squirt of natural opiates when it comes across new information that requires interpretation. That's why, he concludes, people stay on the Web for long periods of time."
Wednesday, March 12, 2008
Well, that explains a lot.
Why we're powerless to resist grazing on endless web data - Boing Boing:
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