"The sunk-cost fallacy describes our tendency to throw good money after bad. Just because you’ve already spent money on something doesn’t mean you should continue spending money on it. Sometimes the opposite is true. Psychologically, the more you spend on something, the less you’re willing to let it go."
Tuesday, September 09, 2008
Point.
The Sunk-Cost Fallacy: Good Money After Bad ∞ Get Rich Slowly:
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