Monday, January 30, 2017

"...when Trump has created a hundred reasons to complain, do you know what impression will be left with the public? He sure got a lot done."

He is working the crowds and the refs like a professional, and no one is even getting it.

Outrage Dilution | Scott Adams' Blog: "Here’s how the math of persuasion works in this situation: 1 outrage out of 3 headlines in a week: Bad Persuasion 25 outrages out of 25 headlines in a week: Excellent Persuasion 

At the moment there are so many outrages, executive orders, protests, and controversies that none of them can get enough oxygen in our brains. I can’t obsess about problem X because the rest of the alphabet is coming at me at the same time.  When you encounter a situation that is working great except for one identifiable problem, you can focus on the problem and try to fix it. But if you have a dozen complaints at the same time, none of them looks special. The whole situation just looks confusing, and you don’t know where to start. So you wait and see what happens. Humans need contrast in order to make solid decisions that turn into action. Trump removed all of your contrast by providing multiple outrages of similar energy. You’re probably seeing the best persuasion you will ever see from a new president. Instead of dribbling out one headline at a time, so the vultures and critics can focus their fire, Trump has flooded the playing field. 

You don’t know where to aim your outrage. He’s creating so many opportunities for disagreement that it’s mentally exhausting. Literally. He’s wearing down the critics, replacing their specific complaints with entire encyclopedias of complaints. And when Trump has created a hundred reasons to complain, do you know what impression will be left with the public? He sure got a lot done. Even if you don’t like it.  

 In only a few days, Trump has made us question what-the-hell every other president was doing during their first weeks in office. Were they even trying?"

The Persuasion Filter and Immigration | Scott Adams' Blog: "So what does a President Trump do when he is in an impossible situation? According to the Hitler Filter, he does more Hitler stuff, such as being more extreme than anyone expected with his recent immigration declarations. That filter accurately predicted that he would be “worse” once elected. Sure enough, his temporary immigration ban is more extreme than most people expected. If things never get worse from this point on, we would have to question the Hitler Filter. But if things get worse still, the Hitler Filter is looking good. 

Compare to the Persuasion Filter. This filter says Trump always opens with an extreme first offer so he has room to negotiate to the middle. The temporary ban fits that model perfectly. On the immigration topic alone, both the Hitler Filter and the Persuasion Filter predict that we get to exactly the point we are at today. Let’s call that a tie in terms of predictive power. The hard part is predicting what happens next. The Persuasion Filter says Trump is negotiating with his critics on the extreme right at the same time as he is negotiating with his critics on the left. He needed one “opening offer” that would set up both sides for the next level of persuasion. And he found it. You just saw it. The left sees Trump’s executive orders on immigration as pure Hitler behavior. That gives him plenty of room to negotiate to the middle. The initial orders are too broad, and clearly target too many of the wrong people. As he fixes those special cases he will be moving away from the Hitler model toward the middle. And people are more influenced by the DIRECTION of things than the absolute position of things. As long as he is moving away from the Hitler analogy, people will chill out, even if they think he was too close to that position before. Direction matters. 

Trump’s temporary immigration ban set a mental anchor in your brain that is frankly shocking. It will make his eventual permanent immigration plan (”extreme vetting”) look tame by comparison. The Persuasion Filter says that’s his strategy. Because that’s ALWAYS his strategy. He acts the same way every time. He wrote a book about it. He talks about it publicly. Then he does it right in front of us, over and over. And no matter how many times he does it, half the country still thinks the opening offer is the real one.  I’ve mentioned in this blog a few times that persuasion works even when the subject of the persuasion recognizes all the techniques as they happen. This is a perfect case. The left has been watching Trump make big offers and dial them back for the past year. And yet they still think this time it will be different. The Persuasion Filter says that 70-year old Trump will act the same way today as he has for the past several decades: Big first offer, then negotiate..."

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