Solving for Scary (Trump Persuasion Series) | Scott Adams Blog: "In the 2D world of politics, voters say they look at the issues and choose the candidate with the best platform. In the 3D world of persuasion, so long as a candidate isn’t bat-shit crazy, personality always beats policy details. So the question comes down to which of the three candidates can solve for their perceived personality flaws.
If Trump finds a way to be less scary, he wins. If Clinton finds a way to be more trusted, she wins. If Sanders accepts Jesus as his personal savior, he wins.
I don’t see any scenario in which Clinton regains trust or Sanders turns to Jesus. But Trump probably has several solutions to fix his scariness problem...
We have already seen Trump modulate his personality to fit any circumstance. He fights when he needs to fight, but he also shows empathy – with wounded veterans, for example – when the situation calls for it. Trump says clearly and often that he changes his approach to fit the situation. But can he change his approach enough to stop scaring the pants off of Democrats?"
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