"... the inherent fun of a Hulk who actually likes being a Hulk."

Pak & Cho Have Fun, Break Stereotypes with "Totally Awesome Hulk": "Just like that, Marvel had a Korean-American Hulk written by a Korean-American writer, illustrated by a Korean-American artist and featuring an Asian-American as the lead character, who would be doing his superhero-ing through brute strength rather than martial arts... In advance of today's release of "Totally Awesome Hulk" #1, I spoke to both Pak and Cho about the series, the importance of placing Amadeus Cho in the Hulk spotlight, their long-term plans, new villain Lady Hellbender, and the inherent fun of a Hulk who actually likes being a Hulk."