Framing isn't everything, but it is quite a bit.

Schneier on Security: Me on Cyberwar:

"[if we] frame this discussion as a war discussion, then what you do when there's a threat of war is you call in the military and you get military solutions. You get lockdown; you get an enemy that needs to be subdued. If you think about these threats in terms of crime, you get police solutions. And as we have this debate, not just on stage, but in the country, the way we frame it, the way we talk about it; the way the headlines read, determine what sort of solutions we want, make us feel better. And so the threat of cyberwar is being grossly exaggerated and I think it's being done for a reason."