Meanwhile, at the headquarters of the Very Big Corporation of America...

Chairman: [of the Very Big Corporation of America]... which brings us once again to the urgent realisation of just how much there is still left to own. Item 6 on the Agenda, the Meaning of Life... Now Harry, you've had some thoughts on this... 

Harry: That's right, yeah. I've had a team working on this over the past few weeks, and what we've come up with can be reduced to two fundamental concepts... One... people are not wearing enough hats. Two... matter is energy; in the Universe there are many energy fields which we cannot normally perceive. Some energies have a spiritual source which act upon a person's soul. However, this soul does not exist *ab initio*, as orthodox Christianity teaches; it has to be brought into existence by a process of guided self-observation. However, this is rarely achieved owing to man's unique ability to be distracted from spiritual matters by everyday trivia. 

Max: What was that about hats again? 

Harry: Er... people aren't wearing enough. 

Chairman: Is this true? 

Edmund: Certainly. Hat sales have increased, but not *pari passu*... as our research - 

Bert: When you say 'enough', enough for what purpose...? 

Gunther: Can I ask with reference to your second point, when you say souls don't develop because people become distracted... has anyone noticed that building there before?