"Have you forgotten that we invented time?"

This.

Hurry up, get more done, and die | Full Page: "Your terrifying word of the day is "microtasking" and it comes by way of a relatively humble, ostensibly helpful article I read...

The advice was horrifyingly simple: When you find yourself pausing in between normal projects and work tasks for anything more than, say, 30 seconds, why not take those tiny moments and, well, do more things?  ...what else are you gonna do, breathe? Feel? Merely... exist? What are you, a hippie?
...Do not misunderstand. I'm all for a nice bit of work efficiency, for avoiding procrastination and getting down to the business of cranking out your own brand of special juicy goodness; I'm all for feeling a fine and gratifying sense of accomplishment at the end of it all, even though it's fleeting and transitory and the very next morning, hey look, a nice new pile of stuff waiting for you...
How easily we forget. Time expands, time contracts. Work will swell or diminish to fill a given space. You can do 10 things in an hour or one thing in 10...
Have you forgotten that we invented time? That clocks did not exist in any real way until the 14th century? That hours and minutes and seconds, to the ancients, were measured in breaths and blinks, sunlight and moonlight, soil fecundity and menstrual cycles, the howls of the coyotes and the migrations of the birds? Of course you have. This is the magic of time. It swallows collective memory..."