"Probably 30% of people exclusively watch stuff that you would find disgusting."

Proof that Americans are lying about their sexual desires - Vox: 

"Seth Stephens-Davidowitz, author of Everybody Lies, a new book that uses data on America’s Google habits as an insight into our national consciousness. Two findings from the book dominated the conversation: America is riddled with racist and selfish people, and there may be a self-induced abortion crisis in this country. But there was plenty more revelatory data in the book that we didn’t cover. So I wanted to follow up with Stephens-Davidowitz to talk about some of the other provocative claims he is making. I was particularly interested in sexuality and online porn. If, as Stephens-Davidowitz puts it, “Google is a digital truth serum,” then what else does it tell us about our private thoughts and desires? What else are we hiding from our friends, neighbors, and colleagues? A lot, apparently. 

Among other things, Stephens-Davidowitz’s data suggests that there are more gay men in the closet than we think; that many men prefer overweight women to skinny women but are afraid to act on it; that married women are disproportionately worried their husband is gay; that a lot of straight women watch lesbian porn; and that porn featuring violence against women is more popular among women than men...

 It’s interesting. Some sexual preferences I first learned about on The Jerry Springer Show, which featured really poor, uneducated people. People attracted to animals or family members or the elderly. But, now from seeing porn data, I realize those preferences also exist among wealthy, educated people. Wealthy, educated people are more cognizant of contemporary social norms, which means if you have such an attraction, you hide it..

 All right, give me a couple of unusual desires you noticed — one from men and one from women. 

 It is really amazing how much tastes can vary. There are women who just watch porn featuring short, fat men with small penises. There are men who just watch porn featuring women with enormous nipples. 

 How about other countries? 

The number one Google search in India that starts "my husband wants ..." is "my husband wants me to breastfeed him." Porn featuring adult breastfeeding is higher in India than anywhere else. In just about every country, just about every Google search looking for advice on breastfeeding is looking how to breastfeed a baby. In India, Google searches looking for breastfeeding advice are about equally split between how to breastfeed a baby and how to breastfeed a husband. After I published this finding, some journalists interviewed people in India. Everyone denied this. But I am sure, based on the data, that there are a reasonable number of adult Indian men desiring to be breastfed. It is really amazing that this desire can develop in one country without ever being openly talked about. 

Any other findings from countries not named America? 

Japanese men have recently become obsessed with tickling porn. More than 10 percent of Pornhub searches by young Japanese men are for “tickling.”"

"The data from porn tells us that everybody is weird. Thus, nobody is weird."

Any other surprising findings about women in America? 

About 20 percent of the porn women watch is lesbian porn. A lot of straight women watch lesbian porn. 

That’s not very surprising. 

Porn featuring violence against women is also extremely popular among women. It is far more popular among women than men. I hate saying that because misogynists seem to love this fact. Fantasy life isn't always politically correct. The rate at which women watch violent porn is roughly the same in every part of the world. It isn’t correlated with how women are treated.

So what’s the future of online porn? Where is it going? 

 I think anal sex will pass vaginal sex in porn within three years. That's what my data models suggest. 

 Somehow that feels like a perfect point on which to end."