"[Clinton's new] slogan... accomplishes the opposite of its intent, and you can’t fail harder than that."

Clinton Versus Trump - Persuasion Scores | Scott Adams Blog: "We’ll start with Clinton’s new campaign slogan:  LOVE TRUMPS HATE Based on the slogan, I can tell you with confidence that the Clinton campaign doesn’t have anyone with a persuasion background helping with the big decisions. 

Here’s why: 

1. Humans put greater cognitive weight on the first part of a sentence than the last part. This is a well-understood phenomenon. And the first part literally pairs LOVE and TRUMP.  

2. The slogan increases exposure to the name Trump. That’s never a good idea. 

3. Spoken aloud, the slogan sounds like asking people to agree with Trump’s hate, as in “Love Trump’s hate (because Trump hates war, terrorism, and bad trade deals, same as you?).  

 This is the sort of mistake you never see out of the Trump campaign. The slogan is pure amateur hour. It accomplishes the opposite of its intent, and you can’t fail harder than that."