"Flack: I called it "persuasion" when I got the media to describe our escalation in Iraq as the "surge." Strong, assertive word, don't you think? With such great inherent imagery of waves crashing powerfully against the beach, and then -- this is the best part -- receding! And with none of the unhelpful Vietnam associations of "escalation." And I called it persuasion when I got the New York Times, USA Today, Wall Street Journal, and Washington Post to stop calling waterboarding "torture" and start referring to "enhanced interrogation techniques," instead. Who do you think got the media to call the people we've been holding at Guantanamo, Bagram, and the black sites for nearly a decade "detainees" rather than "prisoners"? Forgive me for boasting, but "detainee" was such a brilliant word... high school students get detained for failing to turn in their homework, so nothing but a big yawn from the public. And have you noticed that the media has dropped "assassination" and now uses the soothingly dry phrase "targeted killing," instead? Who do you think persuaded them to do that? And look at Israel's "Security Fence" -- my God, if you can get the media to refer to a double-lined, razor-wire-topped, 18-foot-tall concrete wall snaking for miles through the desert as just a "fence"... well, people, I submit to you that we can also get the media to refer to the Gulf incident as nothing but a spill or a leak, too. I guarantee you, two months from now, if you Google the phrase "Gulf of Mexico Oil Spill," you'll get 23 million hits, easy. The few instances you'll find of eruption, geyser, gusher and the like will be eclipsed and our job will be done."Reminds me of nothing so much as George Carlin's riff on euphemisms and soft language.
Glenn | MySpace
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