Talking points for when you, your company or your government screw up horribly.

If you pay any attention at all, you'll recognize every last one...

How to Defend the Indefensible (and get away with it) | Stephen M. Walt:

"...Some readers out there may aspire to careers in foreign policy, and you may be called upon to perform these duties as part of your professional obligations. Moreover, all of us need to be able to spot the rhetorical ploys that governments use to justify their own misconduct. To help students prepare for future acts of diplomatic casuistry, and to raise public consciousness about these tactics, I offer as a public service this handy 21-step guide: "How to Defend the Indefensible and Get Away With It." The connection to recent events is obvious, but such practices are commonplace in many countries and widely practiced by non-state actors as well.

Here are my 21 handy talking-points when you need to apply the white-wash:
1. We didn't do it! (Denials usually don't work, but it's worth a try).
2. We know you think we did it but we aren't admitting anything.
3. Actually, maybe we did do something but not what we are accused of doing.
4. Ok, we did it but it wasn't that bad ("waterboarding isn't really torture, you know").
5. Well, maybe it was pretty bad but it was justified or necessary. (We only torture terrorists, or suspected terrorists, or people who might know a terrorist...")
6. What we did was really quite restrained, when you consider how powerful we really are. I mean, we could have done something even worse.
7. Besides, what we did was technically legal under some interpretations of international law (or at least as our lawyers interpret the law as it applies to us.)
8. Don't forget: the other side is much worse. In fact, they're evil. Really.
9. Plus, they started it.
10. And remember: We are the good guys. We are not morally equivalent to the bad guys no matter what we did. Only morally obtuse, misguided critics could fail to see this fundamental distinction between Them and Us.
11. The results may have been imperfect, but our intentions were noble. (Invading Iraq may have resulted in tens of thousands of dead and wounded and millions of refugees, but we meant well...)"

Other ten at the link, equally applicable and awesome.