Lying to kids is fun.

Overheard in New York | That's What You Said About the Personified M&Ms on TV!:

"Jersey man, describing doughnuts to his daughter: And this one has so much chocolate...so much chocolate it will turn your skin brown!
Brown-skinned employee: Um, that's not true.
Jersey man: Look at this guy! He used to be Swedish!

--The Doughnut Plant"