I don't care, I totally ordered one - ""Watchmen" coffee tie-in/contest announced."

Immersive fiction, people. Embrace your geekhood.

Comic Book Resources > CBR News: "Watchmen" coffee tie-in/contest announced:

"“Watchmen” photographer Clay Enos has enlisted his Organic Coffee Cartel (OCC®) www.organiccoffee.com to produce a first-of-its-kind movie tie-in coffee for “Watchmen,” the upcoming film adaption of the celebrated graphic novel. On Tuesday, February 17, OCC will introduce Veidt Enterprise’s “Nite Owl Dark Roast,” a limited-edition confection and collectible designed for fans and organic coffee gourmands alike. A portion of the proceeds from the special roast will be donated to charity.

One side of the uniquely crafted steel can resembles artwork straight out of the “Watchmen” universe; the other side features Enos’ striking black & white portrait of Nite Owl, played in the film by Patrick Wilson. And with just ONE run of cans produced, this is sure to be a distinctive and rare collectible."

You, too, can purchase here - WATCHMEN Nite Owl Dark Roast Coffee:

"It's a small moment in the film WATCHMEN - Dan and Laurie save a group from a tenament fire. Once inside the Owl Ship, the survivors are offered what else? Coffee. Among all that hardware, there's an airplane-style coffee maker. And Veidt Enterprise's Nite Owl Dark Roast is the imaginary brand of coffee they brew. What better name for the quinessential caffinated beverage when served in the context of nocturnal crime-fighting? In truth, this is 100% organic specialty coffee from WATCHMEN unit photographer Clay Enos and his Organic Coffee Cartel.

Designed on one side to resemble something straight out of the WATCHMEN universe, the other side features a striking black & white portrait of Nite Owl as captured by Enos. With just one run of 10,000 cans produced, this is sure to be a distinctive and unusal collectible."