Why the UFC is awesome.

Starts at the top, apparently.

Fertitta brothers' new bet: Ultimate Fighting Championship - November 1, 2006:

"This would be a particularly awesome time for the Fertitta brothers [owners of Zuffa, the UFC and Pride Worldwide - Rob] to finally disagree. That's because the dispute resolution clause in their ownership contract of the Ultimate Fighting Championship states that 'in order to resolve a Deadlock among the LLC Members, Frank and Lorenzo shall engage in a Sport Jiu-Jitsu match under the rules as set forth herein.'

Those would be three five-minute rounds refereed by UFC president Dana White and 'decided by submission or points.'"

Hat tip Mad Squabbles