Originally, I thought this was kind of stupid, but it actually sounds rather clever...

Stan Lee's "reality" show Who Wants to be a Superhero?



Comic Book Resources - CBR News - The Comic Wire:

"Because none of the contestants actually possess superpowers, the producers chose to test the 'heroes' by a different criteria. 'On the inside,' Scott Satin explained, 'every superhero has compassion, intelligence, and morals. Since those are all human qualities, let's test our players on that instead of just physical strength.'

One such test required the eleven 'heroes' to change out of their civilian identities and into their superhero costumes in the middle of Perishing Square in downtown Los Angeles -- without anybody seeing them. Once in costume, the contestants had to run to a finish line. What they were not told was that there would be a crying, lost child placed just before the finish line, and that how they reacted to that child would be the true test of heroism. Lee said viewers will be surprised by the results of the challenge, and that certain heroes were ejected from the show as a result of their choices."